LuxuryBoyToys.com Privacy Policy

Information Collection & Use

WE DO NOT SELL YOUR PERSONAL INFORMATION

Registration

In order to use this Web site, you must first complete the registration process and supply a user name and password. During registration, you may provide us with your contact information (such as name and email address). We use this information to contact you about the products displayed and services offered on our site in which you have expressed interest.

Purchase of a Membership or Direct Purchase

If you make a purchase, we request certain personally identifiable information from you. You must provide contact information (such as name, email, and billing address) and financial information (such as credit card number, expiration date).

We use this information for billing purposes and to fill your orders of purchase. If we have trouble processing an order, we will use this information to contact you.

Surveys or Contests

From time-to-time, we may provide you the opportunity to participate in contests or surveys on our site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code).

If we held a contest or conducted a survey, the data collected would only be used to notify contest winners and award prizes, to monitor the usage of the site or to send participants an email newsletter.

Tell-A-Friend

In the future, the site may offer a Tell-A-Friend feature in which you could use the site to notify friends and colleagues about the site. In such an event, the site would capture your friend’s name and email address in our database. We may in the future send your friend or colleague email(s) inviting him or her to visit the site, but any such communications from the site would include an op-out notice containing a request that we remove this information from our database.

Uses of Information

Special Offers and Updates

We will occasionally send you information on special deals and promotions. Out of respect for your privacy, we present the option not to receive these types of communications. Please see the “Choice and Opt-out.”

Newsletters

We may prepare and distribute newsletters from time to time. If you wish to subscribe to our newsletters, we will use your name and email address to send the newsletter to you. Out of respect for your privacy, we provide you a way to unsubscribe. Please see the “Choice and Opt-out” section.

Service-related Announcements

We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email.

Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account. [You may opt-out of these communications. Please see “Choice and Opt-out.”]

Customer Service

Based upon the personally identifiable information you provide us, we will send you a welcoming email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email.

Profile

We may store information that we collect through cookies, log files, clear gifs, and/or third party sources to create a “profile” of your preferences. We may tie your personally identifiable information, and your purchasing history, to information in the profile, in order to provide tailored promotions and marketing offers and to improve the content of the site for you.

We do not share your individual profile with other third parties. We share your profile in aggregate form only.

Supplementation of Information

In order to provide services to you, we may on occasion supplement the personal information you submitted to us with information from third party sources.

We may purchase marketing data from third parties and add it to our existing user database, to better target our advertising and to provide pertinent offers in which we think you would be interested. To enrich our Profiles of individual customers, we may tie this information to the personally identifiable information they have provided to us.

Information Sharing and Disclosure

Aggregate Information (non-personally identifiable)

We share aggregated demographic information about our user base with our partners and advertisers. This information does not identify individual users.

We do not link aggregate user data with personally identifiable information.

Personally identifiable information:

We DO NOT Share Personally Identifiable Information with Third Parties.

However, it may be necessary (subject to your option to opt-out) to share personally identifiable information with third parties acting as our agents or service providers on your behalf, such as:

We may use an outside credit card processing company to bill you. These companies do not retain, share, store or use personally identifiable information for any other purposes.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site.

Choice/Opt-out

We provide you the opportunity to ‘opt-out’ of having your personally identifiable information used for certain purposes, if and when we ask for this information. For example, if you make a purchase but do not wish to receive any additional marketing material from us, you can indicate your preference on our order form.

If you no longer wish to receive newsletters and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at Support@LuxuryBoyToys.com.

Log Files

As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole.

We do not link this automatically-collected data to personally identifiable information.

We use a third-party tracking service that uses cookies and log files to track non-personally identifiable information about visitors to our site in the aggregate.

Cookies

A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on this site. We do not link the information we store in cookies to any personally identifiable information you submit while on our site.

We reserve the option to use both session ID cookies and persistent cookies. We would use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.

Persistent cookies are used to store your passwords, so you don’t have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site.

If you reject cookies, you may still use our site, but your ability to use some areas of our site, such as contests or surveys, will be limited.

Some of our business partners (e.g., advertisers) use cookies on our site. We have no access to or control over these cookies. See “Third Party Advertisers.”

This privacy statement covers the use of cookies by us on this Web site only and does not cover the use of cookies by any advertisers. [See the “Third Party Advertisers” section.]

Clear Gifs (Web Beacons/Web Bugs)

We may employ [or our third party advertising partner may employ] a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We would not tie the information gathered by clear gifs to our customers’ personally identifiable information.

We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see “Choice and Opt-out.”

Third Party Advertisers

Ads appearing on this Web site may be delivered to users by our advertising partner. In such an event, we would only share Web site usage information about users with a reputable third party for the purpose of targeting advertisements on this site. The information collected through this technology is not personally identifiable.

Links to Other Sites

This Web site may contain links to other sites that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other sites.

We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information.

This privacy statement applies only to information collected by this Web site.

Bulletin Boards/Chat Rooms/Social Networking Forums

If you use a bulletin board or chat room or any other type of social networking forum on this site, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums.

Access to Personally Identifiable Information

If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, delete or deactivate it by making the change on our member information page or by emailing Support@LuxuryBoyToys.com.

Security

The security of your personal information is important to us. When you enter sensitive information such as credit card number(s) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL).

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Business Transitions

In the event we go through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of our assets, your personally identifiable information will likely be among the assets transferred. You will be notified via email and/or prominent notice on our Web site for 30 days of any such change in ownership or control of your personal information.

Changes in this Privacy Statement

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, or by email, or by means of a notice on our home page.

Contact Us

If you have any questions or suggestions regarding our privacy policy, please contact us at: Support@LuxuryBoyToys.com.